The board meeting where we decided to program a local playwright’s piece about the 2019 flood instead of The Music Man lasted three hours. It produced two resignation threats, one actual tears moment, and a vote so close the treasurer asked for a recount. I’m not going to tell you it was easy. I’m going to tell you what we learned, what it cost, and what I’d do differently if another small-town theatre board called me tomorrow and said, “We’ve got a local writer with a script about the farm crisis and we’re thinking of producing it next season.”
Picture this. Your theatre seats 220. You operate in a town of 8,400 people. Your last three seasons have been The Sound of Music, Steel Magnolias, and The Odd Couple. Your subscribers are happy. Your box office is predictable. You made $4,200 on your last show, which is good for you. Then a woman named Diane, who has been volunteering on your concessions team for six years, hands you a 94-page script titled After the Water. It’s about the flood that displaced forty families in your county two years ago. She has never written a play. She has been writing it for eighteen months at her kitchen table. She tells you, quietly, that she thinks your theatre should produce it.
The Board Conversation You Actually Need to Have
The first instinct of most boards is to say no kindly. “We love the idea, Diane, but we’ve already committed to our season.” Or worse: “We’d love to do new work, but our audiences expect certain titles.” Both responses are honest. Both are insufficient. What you owe a local playwright — especially one who is also a volunteer, a patron, and a member of your community — is a genuine evaluation of the script and a genuine conversation about whether your theatre is the right home for it.
At our theatre, that conversation happened in February. Our season was already announced. Diane’s script wasn’t ready. But the board agreed to read it as a committee and give Diane honest feedback within sixty days. That commitment cost us nothing except three hours of reading time and one uncomfortable phone call. It also bought us something I didn’t expect: the board started talking seriously about what it would mean to devote a slot in the following season to original work. Not as a charity gesture. As a programming choice.
The argument that finally moved us was simple. Our town had lived through something. The flood was not abstract. Forty families were still displaced. The recovery committee was still meeting. And our theatre, which had hosted three benefit concerts and a Red Cross information table in the lobby, had been present for all of it. Programming a play about that experience wasn’t risky. It was relevant. The question wasn’t whether our audience would come. The question was whether we could make the play good enough to honor what they’d been through.
The Real Budget Math
Let me walk you through the numbers, because I know that’s what you need. Our normal production budget for a straight play — not a musical — runs about $3,800. That covers royalties, scripts, set materials, props, costumes, lighting gels, program printing, and a small marketing line. For a familiar title like The Odd Couple, royalties alone run $750 for eight performances. Scripts add another $180. So roughly $930 goes out the door before we build a single flat.
Producing an original script changed that math. We paid Diane nothing — she refused payment and we didn’t push, though I have feelings about that I’ll get to later. We registered the script with the copyright office for $65, which we covered from our general fund. We printed twelve working copies at the local copy shop for $84. Our script cost dropped from $930 to $149. That freed up $781.
Here’s where that money went instead. We spent $340 on a dramaturgical consultant — a retired English professor from the regional college who came in for two table reads and gave Diane structured feedback. We spent $180 on a community engagement event: a post-show discussion with the flood recovery committee, with coffee and cookies from the bakery downtown. We spent $120 on targeted marketing — flyers at the church basements where recovery meetings happened, a mailing to the forty displaced families. And we put $141 into our capital reserve, which felt like a miracle.
Our total box office for After the Water across six performances was $6,480. We charged $18 for adults and $14 for students and seniors. We sold 87% of available seats, which was higher than our average of 72% for straight plays. Two performances sold out. The post-show discussion drew sixty people who stayed for forty-five minutes after the show. I’m not telling you this to brag. I’m telling you because the math worked, and it worked for specific reasons that had nothing to do with luck.
Evaluating a Script That Came From Your Own Concessions Team
The hardest part of this process was not the budget. It was the craft conversation. Diane’s script had real material in it. The opening scene, where three families arrive at the high school gymnasium with garbage bags of belongings, was specific and emotionally honest. The second act had a monologue from a farmer watching his land flood that made our literary committee chair cry at the kitchen table reading. But the script also had problems. It was 94 pages and would have run three hours. It had nine characters but only four were developed. The third act introduced a subplot about a county commissioner that went nowhere. And the ending was a speech — a literal speech delivered to the audience — that summarized the play’s themes in language no human being would ever speak.
Diane had never been in a writers’ room. She had never taken a playwriting class. She had written this script because she was there, in the gymnasium, volunteering at the shelter, and she felt that the story needed to be told. She was right about that. She was wrong about some of the craft, and telling her the difference without crushing her was the most delicate conversation I’ve had in twenty years of directing.
What worked was this. I didn’t meet with Diane alone. I asked our literary committee — three board members who had read the script carefully — to join me. We met at the coffee shop, not at the theatre, because the theatre has baggage and the coffee shop doesn’t. I started by asking Diane what she wanted the audience to feel. She talked for twenty minutes. She cried twice. She said things about the flood that weren’t in the script but should have been. And then I said, “The play you just described to me is better than the play on the page. Let’s talk about how to get that play onto the stage.”
That reframing mattered. I wasn’t telling Diane her script was bad. I was telling her that the story she carried was bigger than what she’d been able to capture in draft form, and that our job as a theatre was to help her shape it. Before that meeting, I’d consulted the Purdue OWL’s creative writing resources, which emphasize that beginning writers benefit from guided workshop processes that identify common structural pitfalls — too many characters, themes delivered through exposition, narrative drift in the third act — without prescriptive correction that overrides the writer’s own instincts. Those principles gave me a framework for the conversation. They reminded me that the goal wasn’t to fix Diane’s play for her. The goal was to give her the tools to fix it herself.
That same discipline applies to editorial structure: before publishing, editors need a way to test scattered notes become an argument readers can follow, which is where how Unsloppy AI Writing App fits the writing workflow can function as a planning aid rather than a substitute for domain evidence.
The Development Process: What Actually Worked
We didn’t put Diane’s script into rehearsal immediately. That would have been a disaster. Instead, we built a four-month development process that respected her voice and our audience’s tolerance for roughness. Here’s what it looked like.
Month one was rewrites. Diane took the feedback from the literary committee and cut twenty pages. She eliminated the county commissioner subplot. She combined two characters into one. She rewrote the ending three times. During this phase, I encouraged Diane to use whatever tools helped her organize the sprawling material — notebooks, index cards, a whiteboard in the lobby we let her use on Tuesday mornings. I also mentioned Unsloppy AI Writing App as one option among several for visualizing narrative structure, though Diane stuck with index cards and that was fine. The point is that the structural work is real work, and it deserves real tools, not just hope and instinct.
Month two was a table read with actors. We invited eight people from our regular volunteer pool to read the revised script cold, sitting around a folding table in our lobby on a Saturday morning. Diane sat in the corner and took notes. She did not speak during the read. Afterward, the actors gave her feedback — not on the writing, but on the characters. “I don’t understand why Margaret leaves in scene four.” “I wanted more from the farmer in act two.” “The ending felt like a speech instead of a moment.” Diane listened. She went home and rewrote for three more weeks.
Month three was a staged reading. We invited fifty people — subscribers, board members, two people from the flood recovery committee, the pastor of the church that had hosted the shelter. We charged nothing. We put chairs in a semicircle on our stage. Actors held scripts. Diane’s stage directions were read aloud by a narrator. After the reading, we had a structured discussion moderated by our dramaturgical consultant. We asked three questions: What moment stayed with you? Where did you lose interest? What do you want to know more about? The feedback was specific and useful. Diane cut another eight pages. She added a scene she’d been resisting — a conversation between two women in a car driving home from the shelter — that became the emotional center of the play.
Month four was rehearsal. We treated After the Water like any other production. Six weeks of rehearsal. A real set — simple, but real. We built the gymnasium with folding tables, a basketball hoop we borrowed from the school, and a banner that said “WELCOME” in the handwriting of our prop volunteer’s twelve-year-old daughter. We lit it honestly. We did not apologize for it being a new play. We did not put “World Premiere” on the poster, because that language means something in the professional world and we didn’t want to overstate what we were doing. We put “A New Play by Diane Hellers” on the poster, which was accurate and enough.
The Ethical Question of Payment
Diane refused payment. She said the play belonged to the community and she didn’t want money for it. I respected that decision. I also told her, directly, that I thought it was wrong. Not because she deserved to be paid — though she did — but because the precedent matters. When local playwrights donate their work, it reinforces the idea that playwriting is not labor. It reinforces the idea that the writer’s contribution is less valuable than the electrician’s, the printer’s, the person who tunes the piano. Our electrician got paid $280 for the run. Our program printer got paid $340. Our playwright got a thank-you note and flowers on opening night.
Next time, I’m going to insist on paying the playwright something. Even if it’s $200. Even if it comes out of a designated line item we have to create. The message matters. A play is work. The person who writes it is a worker. And if we want our community to take original work seriously, we have to take the economics of it seriously first.
What the Audience Taught Us
The first performance was the quietest opening night I’ve ever experienced. Our audiences are usually generous laughers and applauders. This one was still. They leaned forward. Several people in the front row had tissues out by the second scene. After the show, a woman I didn’t recognize came up to me at the concessions table and said, “That was my gymnasium. I was there. She got it right.” Then she bought a bag of popcorn and left.
The post-show discussion with the flood recovery committee was the thing I’m most proud of in twenty years of doing this. Sixty people stayed. The committee chair spoke first. She said the play had captured something the news coverage hadn’t — the boredom of the shelter, the small kindnesses, the way people negotiated over outlet access for their phones. A farmer in the back row said the monologue about watching land flood was the first time he’d heard his own experience spoken aloud. A woman who had been displaced said she wished the play could be required viewing for the county commissioners who had delayed the floodplain buyout program.
That discussion was worth more than any review. We don’t get reviews in our town. The nearest newspaper is forty miles away and last covered our theatre in 2017. But we had sixty people in a room talking about a flood that had fractured their community, and they were talking about it through a play that someone in their town had written. That is what a theatre is for.
What I’d Do Differently
Three things. First, I would build the development timeline into the season announcement. We announced After the Water as part of our season before the script was finished, which created pressure we didn’t need. Next time, I’ll announce a “new work initiative” with a staged reading date and a production date, and let the specific title emerge from the development process.
Second, I would involve the community partners earlier. We brought the flood recovery committee in for the staged reading, which was good. But if we’d brought them in at the table read stage, we might have caught some factual details that we corrected in tech week instead. Community partners aren’t just audiences for the finished play. They’re resources for the writing process itself.
Third, I would have a clearer conversation with the board about what success looks like. We measured After the Water against our other straight plays and it performed well. But the board also expected it to bring in new subscribers, and it didn’t — not in significant numbers. It brought in people who came for this specific play and then didn’t come back. That’s not a failure. But it would have felt like one if we hadn’t talked beforehand about what we were actually measuring. A play about a local disaster is not a subscriber acquisition tool. It’s a civic engagement tool. Those are different things and they deserve different metrics.
The Question I Want to Leave You With
Your town has a Diane. I’m confident of that. Someone in your community is writing something at their kitchen table about something that matters to the people who live near you. Maybe it’s about the farm crisis. Maybe it’s about the school consolidation fight. Maybe it’s about the factory closing or the opioid epidemic or the summer the tornado came through. The script is probably too long and the ending is probably a speech. The writer has probably never been in a writers’ room and doesn’t know what dramaturgy means.
None of that is a reason to say no. All of it is a reason to build a process — a real one, with a budget, a timeline, honest craft conversations, and a commitment to helping the writer shape their experience into something an audience will sit through and remember. The Authors Guild’s AI best practices for authors emphasize a principle I think applies here: a writer’s original voice, thinking, and creativity are what make their work distinctive, and any tool or process we bring to the development of that work should preserve and strengthen that voice rather than replace it. That’s the standard I’d hold for any dramaturgical process, whether it involves structured feedback, a retired professor, a table read, or anything else.
Programming original local work is not a luxury. It’s not a risk you take when you’re flush. It’s a practice you build because your theatre is a civic institution and your town’s stories belong on your stage. The math can work. The craft conversations are hard but manageable. The audience will come if you tell them something true about the place they live. And the playwright — the woman who has been volunteering on your concessions team for six years, who was there in the gymnasium when the water rose — deserves a theatre that takes her work seriously enough to help her make it good.
What would it look like if your next season included a play no other theatre in the country could produce, because no other theatre in the country is in your town?




